One of the most common New Year’s resolutions not only in the U.S., but China as well, is to get fit. China has quadrupled its number of gyms since 2004. China’s fitness industry revenues reached $3.7 billion in 2012, and are projected to hit $6.8 billion by the end of 2018. The rise of obesity, rates of diabetes and air pollution have all been contributing factors to the rise of health concerns in China. “In 2014, among urban residents, we found that health has surpassed income as their number-one concern. And we believe this change in disposition will be reflected in their consumption and lifestyle,” Rachel Ma, vice president of consumer research, FMCG, Nielsen China, said.
After finding success in the U.S and Australia, Nexersys has partnered with one of China’s biggest fitness distributors, Impulse, to tap into the rapidly growing Fitness market. With people being very busy in their everyday lives, Nexersys has found a way to bring a personal trainer to users at home or at the gym. Nexersys delivers a different type of workout that is not only quick, but effective and efficient. By giving users the option of 5 different types of rounds that are only 3 minutes long with 30-second intro and rest periods, people can finish their workouts in as little as 20 minutes. Be on the lookout in 2015, Nexersys has the potential to lead the interactive fitness industry in China.
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